Customer equity is as important as brand equity. What can you do to build equity and what’s one thing you shouldn’t do?
Tag: business basics
Absolutely Avoid Absolutes
Do you refrain from using absolutes in business? Is this a wise decision on your part?
What’s More Important: R&D or Marketing?
Are you Team R&D or Team Marketing?
Test Your Assumptions
Accurate metrics create accurate data business assmptions fail to consider.
A Blank Page
Welcome to a new year of business. Do you have a new #businessplan in place to #kickstart your business? Any #newideas?
Prioritize
If you haven’t taken the time to re-visit and re-write your business plans, 2022 is going to be a difficult year for you.
Hype It Right
When it’s time to hype a release, product, service, or event, it’s too late. You need to get started long before it’s time to reach out to the #media.
Reset Your Mindset
None of us knows everything which is why it’s important to always research ways to improve what you already do well and deal with what you don’t know quite as well.
I Just Can’t Do It
Introvert, extrovert, ambivert, newbie – it doesn’t matter where you are on the social business ladder so here are 4 ways to make headway from where you are to get to where you’re going.
The Company You Keep
Sometimes people joke about being lazy as if it’s something to aspire to, but it really does cause more problems than it solves when it comes to doing business.