Social Media Marketing

My personal life is all about family.  I’m a single parent raising three very different children:  My 20-year-old son Aaron, my 15-year-old son Josh, and my 9-year-old daughter Melissa who prefers to be called Missy.

My professional life is all about marketing, promotion, and public relations with Jenna Barrett Marketing run from home.

Today’s topic is Twitter.  In 2016, Twitter went from being #3 to #7 in terms of social media popularity.  The Harvard Business Review hints at abuse being the reason for the decline, and yet, there are Twitterites who successfully sidestep the problem and grow their following despite the abuse that happens on social media, not just on the Twitter platform.  So what do those Twitterites do that’s earns them pleasant interactions on Twitter?  They’re pleasant.

For some time now, my 9-year-old daughter, Missy, has enjoyed a Twitter account (as well as a Facebook account and a WordPress blog).  I monitor what she does on the Internet to ensure her safety while surfing.

What I’ve seen is a steady growth of followers on all of her social platforms with none of them being abusive in their comments towards her or in response to her tweets.  What Missy does differently than most Twitterites is simple and straight-forward.  She doesn’t pretend to be something she isn’t.  She tweets about things that matter to her.

The best way to explain Missy’s success on Twitter is by way of screenshots, so with no further ado, here are a few examples of Missy’s activity on Twitter.

As you can see, she usually tweets about what’s already trending on Twitter.  Her opinions are definitely her own, and although there are times when she misinterprets the hashtag, the message behind her tweets is one that embodies a positive attitude.

What are some of the ways you make Twitter work for you and your business?  Are there any tricks to your success online? We’d love to hear from you so please feel free to leave comments.

Jenna Barrett
Jenna Barrett Marketing




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